<h1> Web Design </h1>
<p>This project was developed in partnership with AVM Produtora, a Brazilian company in the music and video industry that supported, facilitated, and implemented the execution plan from the ideation to the deployment of the project, which was developed to support the music and art scene in Brazil.</p>
Sector
Nonprofit, Culture, All ages
Challenge
The organization needed to be design their first website to portray and carry 40 years worth of material such as musicals, workshops, classes, songs, and videoclips to continue propagating culture and better connect with its audiences, including building a more intuitive information architecture and developing a coherent visual language.
The most important: it has to be user friendly!!!
My Role
Design consultant, Information Architecture, Web-design, Branding, Server set up, Domain registration and configuration, SEO set up, real time maintenance for live performances.
Project Time
3 months (before deployment)
💡The project
Here's a live demo of the product! For full version click here
Image 01: Live website Alem das Montanhas by the author.
This is a project promoted by the government in large undertakings with the partnership of big names of the Brazilian music who were and are part of the national artistic history.
Design and development, Domain configuration, login page, SSL protocols, dynamic features, embedding external tools, and layout configuration were some of the services I provided during this development.
The outcome of this digital product is to offers online virtual classes, workshops, and live music festivals that happens across Brazil. Then all generations can be exposed to music and cultural awareness in a fair and equitable manner across the country.
⚙️Execution plan ;]
Image 02: Author's scope of work utilized for this project.
During the brainstorming we empathized with diverse types of users, we started with the creation of proto personas that are purely based on the experiences of the users of the products and fans that already existed and followed all the artists that would be part of the platform and we raised assumptions for the next users and followers.
The design architecture is built around user needs and challenges and workable solutions that can be considered later. We answer the questions:
What will be the user's objective on the platform?
How to make the Information evident and clear to this user?
What are they looking for? How will they find it?
After this sprint, it was possible to start prototyping the pages. We received very quick and positive feedback. We had truly little time to complete the construction of all this.Although it was extremely fast, we were happy with the result of the final product.
We decided that the most appropriate way would be to use a pre-builder website framework like Wix. Since all the demanding work was already done, the most cost effective for our clients and of quick turnaround was the web builder.
💻 Product Dev Workflow🖱️
